Format Hardcover
Publication Date 02/04/25
ISBN 9781639368174
Trim Size / Pages 8.25 x 5.5 in / 240

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Choose Trust

Building Relationships for Business Success

Stuart Maister Kevin Vaughan-Smith

A compelling, highly readable guide that reveals how and why building trusting relationships at work offers a competitive edge.

Trust is the basis of all relationships—at work and beyond. We naturally want to bond with others with whom we can relate and on whom we can rely—and vice versa.

That's why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you're leading a team, building partnerships, selling, or collaborating, it's trust that makes the difference.

By harnessing the three elements of the authors' Trust Triangle—clarity, character, and capability—this book shows you how to do so. It gives you the tools to be intentional about building trust so that you and your organization are positioned for success.

Stuart Maister is a former BBC and ITN television and radio reporter who developed the concept of the Strategic Narrative: the core story that clarifies direction and vision in large organizations. His first award-winning business was bought by a NASDAQ firm.

Kevin Vaughan-Smith is a former EY Associate Partner and consultant who has worked with business leaders including IBM, BP, Aviva, Vodafone, and O2, including seven years as Managing Director of Franklin Covey in Britain.

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Endorsements & Reviews

"Maister and Vaughan-Smith's insights and methods will help many individuals and organisations in becoming more successful." Arnoud de Meyer, co-author of Ecosystem Edge
"An essential read for anyone whose values are honed around honesty, principles and integrity." Stephen P.E. Fletcher, Founder and Managing Director, The Leaders Club
"This book brings a new perspective, a delightful simplicity and practicality to the subject of trust. We would live in a better world if we could all learn the lessons inside.” Gill White, Chartered Insurance Institute
"A brilliant read from genuine experts on relationship building. The thinking around trust-based leadership and teamwork is thought-provoking - lessons that would benefit many in modern business.” Steve Cullen, Founding Partner, Merlin5 Consulting
"Unlike so many books on this subject, Choose Trust looks at the challenges and opportunities of trust from multiple angles, with practical, real-world insights to transform the way you operate at work." Charles H. Green, co-author of The Trusted Advisor
"Thought-provoking and full of common sense from start to finish, in addition to being an excellent reference for practical situations.” Mark Harvey, CFO, General Phoenix
"An excellent guide to help you navigate the waters of collaboration and trust in business. A survival manual for the twenty-first century.” John Philpin, Founder, People First, and former CEO of Lyris
"A must-read for anyone in an educational environment looking to foster trust and collaboration.” Diane O'Dowd, Professor Emerita, University of California at Irvine